* They had a huge cache of personal photos, to make it look like the person was real, there are even stock photo agencies that create these photos, for example take a female and a male actor to tourist destinations and take pictures to make them look like a couple doing romantic things, then they would release the photos slowly, so people wouldn't notice it was fake, and to stretch their money for photo purchases. They got paid ludicrous amounts of money (she hinted that each account with 5000 followers, that was Facebook limit, was worth some thousands USD, and that they had many, many accounts, precisely to go around that 5000 follower limit, for example if a company ordered 50.000 followers from them, they would setup 10 fake accounts and try to attract 5000 real people in each, each account with different hobbies to try to attract different people). It worked, the "counter-viral" campaign successfully made people ignore the washing machine issue. It was not just marketing, but PR too, for example she bragged about when Whirlpool had a serious problem with one of their washing machines in my country, and it was going viral, so Whirlpool paid the marketing agency to make all fake profiles (even ones not belonging to their campaigns) make other viral posts to drown out the washing machine one. I dated a woman that had this job, but using Facebook (this was some years ago too). How do they know they can attribute sales to this since presumably they aren't providing affiliate links as that'd be too obvious? Īlthough I don't see a reason not to trust this comment, the line about "we have seen great success with this method" had me wondering how they measure the impact of this strategy? It seems this would be quite time and effort intensive, therefore expensive. Unfortunately I can't seem to find it now, but still my point is that even though Reddit generally leads to better advice take it with a grain of salt.Įdit: Found it, wasn't an AMA but just a comment. hiking, outdoors) in order to advertise boots. There was an AMA recently from someone working at a firm that does this, they even gave their accounts personalities by posting in specific related subs (e.g. More difficult to spot are marketing firms who curate a bunch of fake accounts, make them seem like "real people" by posting random content but interspersing this with subtle ads. that's why if you're looking for any info, searching on reddit usually yields much more objective and generally better results.Īgreed, I often default to Reddit or HN for a lot of stuff although there are an increasing number of obvious adverts disguised as genuine posts (see r/hailcorporate for some examples).
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